Real Estate has changed drastically over the past few years. It is more apparent now than ever that technology continues to take over when it comes to home buying. This means that it is important to have a strong internet presence.
As a Real Estate Agent in Alabama, you can no longer rely on word of mouth or paper trail, for potential clients, because of the vast impact of technology. Video marketing has become one of the biggest strategies for establishing a strong internet presence.
Video Marketing for Real Estate Agents
Around 97% of people searching for a home are using the internet for their search. However, out of this 97% about half said video marketing was specifically very helpful in their home search. Crest Title can give ideas on how to best market yourself as a Real Estate Agent in Alabama by using video marketing.
Video Marketing Is An Essential Helper
Video Marketing has become more and more a part of the marketing strategy in recent years. Part of this is due to the COVID-19 pandemic forcing a more digital-friendly world. Here are a few things that shed some light on why Video Marketing is essential:
- Video Marketing is consumers’ favorite type of marketing
- Most consumers say they want to see more video content from businesses
- Some consumers say they have purchased a product or a service after watching a brand’s video
These are just a few reasons to keep in mind as to why video marketing is an essential part of a Real Estate Agent’s brand. Video Marketing allows for potential clients to interact with your video by commenting, liking, or sharing. Doing this allows for your videos to reach a wider audience.
Types of Video Marketing
When it comes to video marketing for Real Estate Agents, there are many different content options. There are tour videos that allow the Real Estate Agent to virtually show off the house they are trying to sell. There are also educational videos that will allow the Real Estate Agent to offer potential clients information on the home buying process which would make the process easier and will help the potential client feel more comfortable going into the home buying process. One last type of marketing video is a fun video. This allows the Real Estate Agent to put on yet another hat and make parodies and other types of videos that would add humor to their marketing. There is more opportunity to be creative with these types of videos. Real Estate Agents could bring in:
- Props
- Extra People
- Children
- Pets
All of these types of videos will capture the attention of potential clients.
Promote Your Videos
Now that you have done your video, it’s now time to get it out there for people to see. Email Marketing will get the videos directly to potential clients’ inboxes. Social Media platforms are another great way to promote your videos. Facebook, Instagram, and Youtube remain at the top of the list for video promotion. Social media platforms allow for sharing, which again allows you to reach a wider audience than you might expect.
Video Marketing Success
Now that you know why video marketing is important and why it is an essential part of sharing your brand and reaching potential clients, you can begin making video marketing part of your marketing strategy, and Crest Title can help you.